Master The Art of Email Through Autoresponder Secrets

AutoResponder Secrets

Email/Autoresponders –

If you can master the art of email you can grow any business you choose through Autoresponders. It’s that simple. Once you’ve began building your list, email becomes the best way to leverage your time and communication with all of your subscribers.

It doesn’t take any more time to email 1,000 people than it does to email just one. Communication with your list is all about building relationships over time and if you can master this skill, it becomes infinitely easier to be successful in ANY online business.

Email instantly gives you the appearance of authority. People receiving your emails don’t know you from a hole in the ground. They don’t know if you’ve been marketing online for a week, a month, or 10 years. If you provide some valuable insight and give them information they either didn’t know before, or something that can help them solve problems they are having in their businesses you immediately become someone of influence in their business…someone who “knows what they are talking about.”

To give you an example, if you’re calling a lead you bought from some list and that person picks up the phone, what are they immediately thinking? Probably something like “who the heck is this guy/girl and what are they trying to sell me?” right? However, if someone finds your site, opts in to your list and starts reading your broadcasts, whether they know it or not, you become an authority figure.

You become like the teacher in the front of the room and your subscribers are the students raising their hands by simply communicating value to your list.

Whatever business you are in, you NEED an autoresponder to start communicating with your list. An autoresponder is simply a program that stores all of your leads and gives you the ability to email them all at once through what’s called a “broadcast.”

Autoresponders are great because they have a high level of deliverability. Deliverability is the rate at which your email broadcasts get to the inbox of your recipients. If you were to send an email to 1000 people from your yahoo or gmail, it would only get to a very low percentage of people because it would be seen by most mail hosts as spam. A good autoresponder, however, has over a 99% deliverability rate because they have worked over time to be trusted sources by almost all internet service providers. We recommend that you either use Getresponse or Aweber because of their ease of use and extremely high deliverability rates. Sign up for them here:____________________________

Remember, we’re teaching you to market like the big boys…the MOST successful people in the industry. ALL the top marketers have and regularly use autoresponders. They are a MUST HAVE.

Autoresponders serve 2 functions.

1. They give you the ability to broadcast messages to your list whenever you want and
2. They give you the ability to create an autoresponder series (a list of messages that will go out at pre determined intervals)

When people respond to my Netdivvy site, we have a series of messages going out to them over an 8 day period designed to get people to take a closer look at our company and directing them to sign up.

We also recommend that you begin to communicate with your list via broadcasts. There is just something about live communication that builds trust and relationships faster than automated messages. Usually as you become more advanced in your business you will start to use the broadcast function more and work on the relationship.

Actually writing the broadcasts and automated messages is not difficult at all. For your automated messages, simply remember what your goal is. If it’s trying to sign someone up in your primary business, make sure to consistently direct them back to your website explaining it so they can watch videos on compensation, products, and the company itself. Also make sure you actually INSTRUCT THEM TO SIGN UP and GET STARTED in your emails. Don’t beat around the bush. It will increase your success rates if you simply ask people to join.

When writing broadcasts remember to provide value. We talk a lot about this because it is the cornerstone of building relationships. When you provide something of value for people in your broadcasts, you are perceived as someone who knows what they are doing and someone of authority. It becomes infinitely easier to recruit if you are perceived as an authority figure rather than just someone trying to sign someone else up in a business.

To your success,

Lloyd Dobson

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Lead Generation Tip: Don't Convince. Sort!

When it comes to email marketing, there is a big difference between the pros and the amateurs.

This one difference is so critical, so powerful, that simply making this one adjustment can either move you from the amateur bracket to the professional ranks or move you higher up the chain in the world of professional (successful) online marketers.

To put it simply:

Professionals sort. Amateurs try to convince.

I’m often asked questions like,

“How can I convince someone to join my system or purchase my products?”

The answer: You can’t. Don’t even try.

Don’t try to figure out how you can convince someone to join.

Don’t waste your time trying to get somebody else to “get it”.

Instead… set your mindset on this simple fact:

There are people out there, right now, that are looking for you and what you offer. It’s a big world out there and there are people in it… right this minute… that are actually seeking out what you have to offer.

They are using search engines, viewing classified ads, reading discussion forums, viewing articles, and more just to find something they want or need.

This is why I constantly focus my marketing and advertising on as many relevant areas as I can. And I direct all of my responses to my AutoResponder.

Why?

It’s simple. People that are putting in effort to seek out information make great prospects. They are looking for what I have to offer and my AutoResponder gives them a convenient way to request more information.

When they fill out my AutoResponder subscription form, they are ASKING for the information because they want to know more.

So my Autoresponder sends the information. It doesn’t matter if the person requested information at 2AM or 3PM. It doesn’t matter if I’m in the office or on the beach. My AutoResponder simply sends them the information they have asked for every time.

They can review the information and decide if they want to pursue it any further or just let it go. Sometimes they like what they see but can’t make a decision right away so they set it aside. So my Autoresponder follows up with them… sending more of the information they requested.

While my Autoresponder is sending information and following up with those people that have requested my information, more people are requesting the information on a regular basis because I am constantly promoting my capture page.

I don’t worry about the people that don’t want my information.

I don’t worry about the people that request it and then decide that it isn’t for them.

Either my offer isn’t right for them or they aren’t right for my offer.

They go on about their business and I go on about mine.

My AutoResponder doesn’t fee bad when someone says “No”. It just removes them when they request to be removed and then keeps sending my information to people that request it.

The key is to understand, use, and trust your AutoResponder.

I know that the life blood of my business is to continually get new prospects for my offer.

I do this by advertising anywhere and everywhere that I can. I use free ads. I use paid ads. I use keyword advertising on both Google and Yahoo. I use link ads. I use classified ads. And all of my ads are linked directly to my AutoResponder capture page.

That way, when someone responds to my ads, they can easily request more information from me by filling out the request form.

When they fill out the form, they are added to my AutoResponder.

From there, I let my Autoresponder do its job. When prospects finish the series of letters, I log in and recycle them… starting them over at Letter 1.

That’s it.

I don’t worry about people saying “no”.

I don’t worry about trying to convince anyone.

I just continually promote, advertise, and follow up.

I’m looking for those that are looking for me.

The key to building your sales is to begin seeing yourself as a “Sorter”. Sort through the masses to find those that are ready for what you are offering and you will succeed.

To your success!
Lloyd Dobson