Monday, February 1, 2010

Strategies for Success - Make Sure Your Ladder Is Leaning Against The Right Wall

Climbing the ladder that leads onwards and upwards to success is assured providing your ladder is leaning against the right wall. Jim Rohn teaches us: 'Profits are better than wages. Wages can make you a living but profits can make you a fortune.'

When you invest your life in pursuing the dream of another; whether a business owner, or corporate shareholders; you are in effect abdicating your own dreams, putting a ceiling on your potential, and delivering your life into the control of another. You know what they have planned for you? Not much. The best way to develop the 'life of your dreams' is to create your own business. This allows you to leverage your intention, your attention and your time. So how do you do that? Six steps comprise the process:

The first step is finding a master: In your chosen field there is always one easily identified pre-eminent person who has mastered the area of expertise in which you wish to excel. This person is the master practitioner who can provide clear distinctions and teach you the lessons you need to learn. Identify and then seek to apprentice yourself to them as your mentor. Connect closely, subjugate your ego, and commit to learning. Work with your master to identify your passion and align your expertise with your personal purpose. If you don't yet have a master you should now identify and engage with one. This is a vital first step. Mastery is only gained through experience. When you commit to doing whatever you need to do to learn all you can, you will become an expert in your particular profession or discipline.

The second step is identifying a niche: A niche is simply an area of business that few others are engaged in. There are niches within niches, things that others are not doing, or not doing well. Work with your mentor to identify a unique niche. This could be found within: your profession, your area of attraction, your geographical area, your ethnic grouping, your circle of influence, your circle of concern. But it will inevitably be something for which you can develop passion.

Another way you can identify an unfilled need is by examining where people are seeking to: move towards pleasure, or move away from pain. Look for a 'problem' or 'issue' where your expertise can create a unique solution? Most successful businesses are focused on an area where someone has first identified and then exploited a niche; as a result they have little competition. Work with your mentor to establish the distinctions that will define your offer and set it apart so that you stand out from others. As you do you'll see more clearly what you want to achieve and the reasons why you want it. Once you select your niche, fully focus, and learn more about it than anyone else; fall in love with every aspect of it; the process, the products, the customers, and the suppliers.

The third step is developing leverage: Successful business entrepreneurs put in place replicating systems that can be implemented by others. They continually question and refine the way they and their business operate. They continuously search for more effective systems, from concept to creation, from research to reality, from idea to implementation. Remember it's a simple task to make things complex, but a complex task to make things simple. And according to W. Edwards Deming: That which can be measured can be improved. Businesses succeed by adding value and by doing more with less.

Here is the final thought for now. "The process for establishing a successful business is: find a master, together identify a niche, learn how to leverage that niche, develop a team; with that team generate the power of synergy, then create results." - D.C. Cordova
To Your Success,
Lloyd Dobson
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Darlene Davis said...

Lloyd, The title of your post captivated me. The five steps you listed are vital, and yet so easy to jump over (at least one of them). Thanks for the reminder!

Kathy said...

Thanks for this informative post. So many people jump into a business without really doing their research, considering their particular passion, or carefully choosing a leader.

There's a lot of great information in this article, but the golden nugget I've taken away from it has to do with leadership. Rather than caving in to pressures from friends or family members and joining their businesses, aspiring entrepreneurs are best advised to seek out the leader that will best be able to help them build their businesses in the manner they wish.

It's been my experience that online marketing is the wisest and most productive manner in which to go about building a network marketing business. A large majority of network marketers, however, are not tapping into this method. For those who wish to build a business using Internet marketing, it's imperative that they find a leader who can assist them in this.

Dave and Dawn Cook said...

Always great content Lloyd! Thank you for putting your spin on it for us.

I really like your comments and some very good points. I use to think that in order to be successful in this industry you always have to come up with new ways of doing things. Man, was I wrong. We have found much more success while incorporating both new and OLD systems. The old Amway methods still have to be used if you really want to build these businesses DEEP! Internet marketing is great for lead generating but if you want it to move away from you, you must use the SIMPLE OLD systems.

Thanks again for your insight as it is always a pleasure.

Dave and Dawn

Edward said...

Thanks Lloyd for this great post. I love your thoughts on finding a mentor to guide you and follow in learning about the work and success you would like to achieve in your life.
Make it a great day!
God Bless,

Monika Genehr said...

I enjoyed your post because it is clear and to the point in every way: good food for thought. You have the knack of taking what can be a complex and daunting task (being in business) and making it simple to understand and act on.