AutoResponder Secrets
Email/Autoresponders –
If you can master the art of email you can grow any business you  choose through Autoresponders. It’s that simple. Once you’ve began building your list, email  becomes the best way to leverage your time and communication with all of  your subscribers.
It doesn’t take any more time to email 1,000 people than it does to  email just one. Communication with your list is all about building  relationships over time and if you can master this skill, it becomes  infinitely easier to be successful in ANY online business.
Email instantly gives you the appearance of authority. People  receiving your emails don’t know you from a hole in the ground. They  don’t know if you’ve been marketing online for a week, a month, or 10  years. If you provide some valuable insight and give them information  they either didn’t know before, or something that can help them solve  problems they are having in their businesses you immediately become  someone of influence in their business…someone who “knows what they are  talking about.”
To give you an example, if you’re calling a lead you bought from  some list and that person picks up the phone, what are they immediately  thinking? Probably something like “who the heck is this guy/girl and  what are they trying to sell me?” right? However, if someone finds your  site, opts in to your list and starts reading your broadcasts, whether  they know it or not, you become an authority figure.
You become like the teacher in the front of the room and your  subscribers are the students raising their hands by simply communicating  value to your list.
Whatever business you are in, you NEED an autoresponder to start  communicating with your list. An autoresponder is simply a program that  stores all of your leads and gives you the ability to email them all at  once through what’s called a “broadcast.”
Autoresponders are great because they have a high level of  deliverability. Deliverability is the rate at which your email  broadcasts get to the inbox of your recipients. If you were to send an  email to 1000 people from your yahoo or gmail, it would only get to a  very low percentage of people because it would be seen by most mail  hosts as spam. A good autoresponder, however, has over a 99%  deliverability rate because they have worked over time to be trusted  sources by almost all internet service providers. We recommend that you  either use Getresponse or Aweber because of their ease of use and  extremely high deliverability rates. Sign up for them  here:____________________________
Remember, we’re teaching you to market like the big boys…the MOST  successful people in the industry. ALL the top marketers have and  regularly use autoresponders. They are a MUST HAVE.
Autoresponders serve 2 functions.
- They give you the ability to broadcast messages to your list whenever you want and
- They give you the ability to create an autoresponder series (a list of messages that will go out at pre determined intervals)
When people respond to my Netdivvy site, we have a series of  messages going out to them over an 8 day period designed to get people  to take a closer look at our company and directing them to sign up.
We also recommend that you begin to communicate with your list via  broadcasts. There is just something about live communication that builds  trust and relationships faster than automated messages. Usually as you  become more advanced in your business you will start to use the  broadcast function more and work on the relationship.
Actually writing the broadcasts and automated messages is not  difficult at all. For your automated messages, simply remember what your  goal is. If it’s trying to sign someone up in your primary business,  make sure to consistently direct them back to your website explaining it  so they can watch videos on compensation, products, and the company  itself. Also make sure you actually INSTRUCT THEM TO SIGN UP and GET  STARTED in your emails. Don’t beat around the bush. It will increase  your success rates if you simply ask people to join.
When writing broadcasts remember to provide value. We talk a  lot about this because it is the cornerstone of building  relationships. When you provide something of value for people in your  broadcasts, you are perceived as someone who knows what they are doing  and someone of authority. It becomes infinitely easier to recruit if you  are perceived as an authority figure rather than just someone trying to  sign someone else up in a business.
To your success,
Lloyd Dobson
 
 
3 comments:
Hi Lloyd,
It is great to be back visiting you! You always have really helpful content and today is no exception. Autoresponders are key and a strong e-mail campaign is a must. I need to put more effort into this area of my business. Thanks for the reminder!
Mentor Mama
What I really like about autoresponders is, it's not really advertising.. it's sharing and networking. Most of the people that 'sign up' end up having a meaning ful conversation with me days later.
It's such a joy!
Hi Lloyd,
I appreciated your post & like Nancy stated, I too need to put more effort into incorporating this important feature in my business. Thanks for sharing :-)
Christine
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