Ezine Articles can be a very targeted form of marketing, but make sure you read this thoroughly before you place any ads. The "NetDivvy" Training System shares the logistics for effective Ezine Article writing.
First, what is an Ezine Article?
An Ezine Article is an email newsletter that goes out to a list of people that have agreed to receive emails form a specific person. You can purchase ad space in their newsletter broadcasts that will go out to thousands of readers at one time. Articles are a powerful form of marketing that allows people to create unique content based on certain pre-determined key words. Article directories are websites where users submit articles to be categorized and included to a specific niche.
"NetDivvy" shares the most popular article directories that are considered authority sites and are constantly crawled by the top Search Engine Bots. For Search engine optimization purposes, the ideal article length is 400-500 words with a keyword density of approximately 2%-3%.
There are only two types of ads that work. “top sponsor” and “solo” ads.
A top sponsor ad is a short 5-10 line ad that is placed at the top of broadcast and is the first thing the readers see. (See examples below for more info). Get to the point of what they are going to get by clicking on your link quickly and be sure to include the URL or your tracking URL in the ad. Use common sense here. Think about something that would make you click the link and visit your site when you are writing your ad.
A solo ad is a little different. It is the only thing that is included in that particular email blast. People get your ad and your ad only. Most solo ads need to be 60 lines or shorter, but some ezine owners will give you more leeway. (again, look below to see what we mean)
Longer is not necessarily better. Keep your ad to less than one page and break up the paragraphs into short chunks so it is easy to read quickly. Include the link to your website a few times in the body of the ad and
Be sure to include your URL or tracking link in the ad a couple times and sign off with your name and the link.
BEFORE placing an Ezine Article ad:
1. Get on the list yourself and read a few of the broadcasts. This way you can see what type of content and tailor your ad to coincide.
2. Make sure the Ezine Article content is RELEVANT to your ad. You do not want to advertise anything on network marketing to people reading an Ezine on dog grooming (that is an exaggeration, but the more relevant your ad is to the readers, the better response rate you will get)
Remember with Ezine advertising if it looks too good to be true…IT PROBABLY IS!
Just like anything, you can not get something for nothing with Ezine marketing, but you can get good value. If someone has a subscriber base of 4000 people and they want $10 for an ad, it probably isn’t a very responsive list. On the other hand if they want $500 for the same ad, it probably isn’t worth your money to test it.
Again, use common sense and test your offers.
As with any marketing strategy, you want to make sure you TRACK YOUR RESULTS to see which ezines are more responsive and which ads work best.
Test the length of your ad. Do longer ones work better than shorter ones or the other way around? Also test the placement of your URL. Put it at the top, middle, and bottom or a combination of the three and see what gets more clicks. The best way to test is by using tracking links.
Set up a NEW tracking link for EACH different Ezine or ad you test, so that you can see which ones perform best.
Aweber and GetResponse.com both contain tracking systems that allow you to track your ads if you have a subscription to their service. If you are a serious marketer, an auto responder is a must. You may click on either Aweber or GetResponse to set yours up.
To your success,
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Lloyd Dobson is an expert trainer on how to utilize proper online marketing techniques and strategies that can help you with ANY online business. Learn exactly how to generate more leads without cold calling, buying expensive leads or chasing your friends by clicking this link: MY FREE MARKETING SYSTEM SECRETS