Monday, May 31, 2010

The Process of Making And Keeping Commitments

Our relationships with other people are vital to our effective participation in the world. We live in a world of engagement and the language we choose to use creates a precessional power that ripples outwards. Somewhat similar to the reaction that occurs when we drop a pebble in a pond. We use language to not only describe our world but to create it. And effective communication, including keeping our commitments is central to that. Keeping commitments is a crucial factor for every family, friendship or partnership, and for every team, association, or organization. Every one of these groups is comprised of us, and others, engaging in a continuing cycle of conversations and commitments.

Of all the types of conversations we have, the most potent and productive is when we make an offer to another, or when we request a commitment from another. And when that offer or request is accepted this can be characterized as 'The Promise Cycle'.  This simple act of making and managing promises then creates a mutual commitment from one person to another to take a specific future action.

And the responsibility that accompanies a promise is to do 'what' we said we would do, do it to the 'standard' to which we committed, and to do it at the 'time' we committed to. In other words, we must deliver what we promise, to the standard we promise and when we promise. The effectiveness of this process relies on the clarity of the conditions. In other words, how well formed and well expressed the commitment is, and how well it's understood by both people.  

The promise cycle can be described this way. When you offer to do something for another as an: Offer + Acceptance = Promise, or when another makes a request of you as a: Request + Acceptance = Promise. In life we bind ourselves to each other through promises and we begin to drift when we don't deliver on those promises. Therefore the making and keeping of commitments is an important element of our communication. It determines predictability, certainty and continuity in all our various relationships.

Now imagine the profound impact that would occur in every aspect of life if all members of your family, your team, your associations, or your organization kept their commitments? Mutual trust would increase, and as a result efficiency, effectiveness and productivity would grow exponentially. Trust is central to our identity. Such a simple process; such a profound impact. And In an organizational setting; understanding and using this process allows team and business leaders to develop a committed, collaborative, high-performance culture.

Now think of one instance in both your personal life and professional life where you have made a promise and delivered on that promise.

Then think of one instance in both your personal and professional life when you have made a promise and not delivered on that promise.

What were the implications and results?

What could you have done, or would you now do, differently?
 
Make it a great day!
 
Lloyd Dobson  :)
 

Sunday, May 30, 2010

How To Do Online Business Advertising

If you are serious about doing business online, it’s important to learn how to do online business advertising. Whether the traffic source is free or paid, if you do not understand the basics of doing online advertising, the traffic you’ve generated will be wasted.

Recently a ‘rich’ surveying company advertised with us. When I looked at the ad, I almost fainted. It was a simple sign up form, expecting people to sign up without telling them anything about the company or the offer. Isn’t it common sense to ask oneself “will I act on this ad?” before one spend money advertising the ad?

In today’s discussion on how to do online business advertising, I’m going to share with you 3 “MUST-HAVE” elements in your ad before you even start thinking where to advertise it.

Hope that helps.

1. WIIFM “in 5 seconds”
WIIFM stands for “what’s in it for me”.
If you don’t tell people what’s in it for them, they are not going to be interested in your ad, not to mention taking action.

The problem with many advertisers is that their WIIFM is scattered all over the sales copy. One has to seriously read through the sales copy to identify them. Unfortunately, most sales copies are not read and thus the WIIFM message is not delivered.

For effective online business advertising, your ad must address the question of WIIFM within 5 seconds after a prospect first look at your ad. If not, you are losing them, period.

This means your headline, subheadline and the first paragraph of your sales copy play an important role in deciding whether a prospect will continue reading your ad or simply leave the page.

2. Become their friends “in 10 seconds”
Once you successfully capture their attention with WIIFM, you next objective is to gain their confidence in you and/or your offer.

Common ways to achieve this include the follow tricks:
- adding testimonials, especially ones with photographs;
- showing your own photograph and disclosing your name, email address and even contact number;
- showing other proofs such as earning screenshots, samples of completed work etc.

3. “Impossible-to-miss” call for action
Lastly, you must tell your prospect what to do next.

The problem with many advertisers is that their call for action is hidden somewhere in the sales letter. If it takes even 10 seconds for the prospects to search for the call for action, most of them would rather click the close window button.

The 3 elements above are the bare minimum that you must have in your ad if you want to do any online business advertising.

In additional to these 3, try to build a list regardless of what online business you’re advertising. The main advantage of online advertising vs offline advertising is that it’s easy to capture clients’ database. In the world of business, winners are those who own the customers. Think Walmart vs wholesaler. Think Ebay vs its sellers. The ones with huge customer base win. Regardless of what business you’re in, you are in the business of building customers.

To your success!
Lloyd Dobson

Sunday, May 23, 2010

Three Decisions That Shape Your Destiny Every Day

Every day we each make many small and a few large decisions. Every decision we make has an extended shadow. Decisions shape our lives, they cause us to grow or diminish, they cause our life to expand or contract, they cause us to succeed or fail. There are three areas in particular where our decisions have a major impact on our ultimate destiny. They are to do with our beliefs; our attention; our associations.

Decisions about beliefs
Beliefs are the presuppositions that we hold about the way the world 'is' that either create or deny our personal power. Our beliefs are essentially an on-off switch that impacts our ability to do the things we wish in this world. It's important to identify the beliefs we have that cause us to do what we do. We should also identify any self-limiting or disabling beliefs we may have, beliefs that don't allow us to do what we wish to do. Beliefs are powerful, helping us to have a sense of certainty and direction in an unpredictable world. They are so powerful, in fact, that sometimes we don't remember that they're not necessarily true, just a decision we've made. If you want to change your beliefs, first identify a particular belief that doesn't serve you, one you wish to change, and then craft a new belief that better serves you. Become willing to let go of the old belief, and then embrace the new belief. Accept any sensations of resistance, and then repeat the process until you can state the new belief congruently.
 
Decisions about attention
Life is really a study of attention and focus. Wherever your attention and focus goes, your heart goes, and action flows. Your ability to divert your attention from activities of lower value to activities of higher value is central to everything you accomplish in life. Nothing can add more power to your life than concentrating all your energies on a limited set of targets. Success is about focusing the full power of all you are on what you have a burning desire to achieve. The first requisite of success is the ability to apply your mental and physical energies in a singular focus on your goals without being diverted.
 
Decisions about associations
Focus on high-quality people. Feed those relationships. Surround yourself with high-minded people who think, speak and act positively. Understand that few relationships in life are permanent. Many are functional, formed to achieve a particular purpose by combining certain strengths until a goal is attained, after which they cease to serve the best interests of either party. When goals or circumstances change, the players often change as well. New people enter your life with new roles, and other people leave your life, to be seen no more. How many relationships in your life have reached the point where it's time for you, and the other person, to move on?  People are who they are. They will do what they will do. Each person has their own agenda, and you can't change that. Sometimes the best thing you can do is to accept the situation the way it is, let them go, and get on with your life.
 
Here's something you may wish to reflect on, a critical thinking point for you to ponder: 
Your belief system, your achievement level, and your net worth at this point in life absolutely reflect the average of the beliefs, the achievement level and the net worth of the five people you associate with most frequently.

To Your Success,
Lloyd Dobson



Wednesday, May 19, 2010

WHAT IS GDI PREMIUM?

GDI PREMIUM IS NOW AVAILABLE!

My good friend Lana Robinson posted this article on her blog at: http://LanaRobinson.com GDI is a powerful program. People are attracted to Global Domains International (GDI) for likely one of two reasons, to create your own website and/or to secure an income for life. Your income for life and key to success with GDI will come from a loyal, expanding, enduring and inspired team of other successful individuals.

GDI Premium is a new offering intended for the serious person ready to get the most out of their domain(s) and/or increase their earning power with GDI.

As a GDI Premium customer, you will automatically be eligible to earn some heavy duty commissions.  Read below for all the details!

GDI will pay out 75% of the revenue from premium customers.
Since you’re probably asking, “So what does this change about how GDI has worked for me in the past?”, let’s say this:  basically it won’t change much for anyone choosing not to take advantage of the new premium offering.

Basic customers will continue to have access to the same great products and services GDI offers.  Their existing commission plan for which GDI pays out 50% of domain revenues 5 levels deep will still be there too!


But think about this for a minute; as a GDI Premium customer, you will earn at least 4 times larger commissions on premium customers in your 5 level downline than the domains on their account. We say “at least” because for GDI Premium affiliates in level 1 of your downline you will receive 14 times the commissions you currently receive on domains!   By the way, Premium customers still get domain commissions as well from their 5 level downline.

You can earn 14 times as much on level 1 Premium accounts in your downline and 4 times as much on levels 2 – 5 ! This is in addition to the regular 10% commission you receive for domain sales in your 5 level downline.

So, as a premium member when one of your downline members become Premium as well, this is the payout (plus the $1 you already earn for each active domain in your downline):

GDI Premium affiliate on your Level 1 – $15

GDI Premium affiliate on your Level 2 – $5

GDI Premium affiliate on your Level 3 – $5

GDI Premium affiliate on your Level 4 – $5

GDI Premium affiliate on your Level 5 – $5

(the above figures were calculated based on a GDI Premium downline member with 1 domain)

Weekly Superstars Bonus Contest – GDI Premium Members Only


As a GDI Premium user, you are eligible to take part in GDI’s weekly bonus contest.  Earn an UNLIMITED number of $100 Bonuses each week by simply referring FIVE new confirmed affiliates in a 7-day contest period.  There is no limit.  Refer 25 new paid affiliates in one week and you will earn $500.

Daily Inviter Credits

As a GDI Premium member, you can use the GDI inviter system to invite 1,000 people per day to watch you movie instead of just 100 people per day.  And, as a GDI Premium member, you can import .csv (comma seperated value) files into the inviter instead of copy/paste the names and email addresses.

Hit Logs

All members have access to the Hit Log so you can see how many times your movie was viewed; however, GDI Premium members will have detailed Hit Log information to help you know even more about where your visitors are coming from.


Gift Cards!

Many GDI affiliates use the gift cards as a way to introduce a prospect to GDI with a .ws domain for 2, 6 or 12 months.  As a GDI Premium user, you will have the ability to send 3 gift cards to your prospects each and every month.  These 1 month gift cards are like a super-extended trial!

Discount on Fresh, Phone Verified Leads

As a GDI Premium member, you will receive a 10% discount on leads purchased from your GDI members area.  These leads are fresh (within 48 hours) and they are phone verified and profiled leads.

Purchase leads at a discount and upload the file into your GDI Invite system (1,000 leads per day if you are a GDI Premium member!)

This may just be my FAVORITE feature for becoming GDI Premium:

GDI Daily Ticket in the Lottery (this is way cool….)


When someone joins GDI without a sponsor (they join right off the corporate site), those members will be passed down to GDI Premium members.  3 winners daily will receive those ”orphan’ members.  What does this mean?  GO GDI PREMIUM and have a chance to get some members straight from the corporate office.

Instead of 10 free emails with each domain purchased, as a GDI Premium member you can have 50 email addresses per domain!  Why would you need 50?  Not everyone that joins GDI to get a domain is a stand-alone home biz owner.  A lot of corporations use GDI for their website needs since it provides a great service at such a low price.  So, if a corporation registers a domain they can now have 50 different email address (one for each person / department in their organization).  Of course, if you are a stand-alone home biz owner, perhaps you want a domain you can use to rotate through your team; now each team member can have their own email address for that domain.  The possibilities are endless.

And, instead of just 1GB of email storage space, GDI Premium members enjoy 5 GB.

And, premium members can have an unlimited amount of forwarded email prefixes per domain, where as basic members can only forward 3 emails.  That’s a big deal!

All members (basic or GDI Premium) still have access to the awesome Site Builder, however, your gallery storage – documents, images, files, etc. – as a Premium member increases to 1GB instead of just 100MB as a basic member.

Let’s talk about hosting…  Basic members receive 100MB of storage per domain whereas GDI Premium members get 1GB of storage per domain.

And… what about domain privacy?  What is that anyway?  Well, Domain privacy prevents your personal information from displaying in the public “who is”.  The law requires accurate and verifiable “who is” information for your domain at all times.  As a GDI Premium member, they change the “who is” information to GDI’s information and you still retain full ownership of the domain.  Basic members pay $1 per month for GDI’s domain privacy.  GDI Premium members receive this FREE.
That about wraps it up.  I am sure that you can realize how GDI Premium will attract more new signups now that members can earn more than $1 per month from each of their active members.

Are you ready to join GDI as a Premium Member (or even as a Basic Member?)
Join our team here today (open the link below and scroll to the bottom of the page to join)!

http://Website.ws/ldobson

I look forward to working with you so you can achieve your goals working from home with GDI.

Make every day count,

Lloyd Dobson





Friday, May 14, 2010

Three Simple Concepts For Creating Success In Life

Here are three simple concepts that have helped me in my journey through life. The first is: "Successful people do what unsuccessful people are not willing to do". The second is: "Successful people live outside their comfort zone." The third is: "Successful people play where the money is." These three concepts helped form part of my personal philosophy; one that's served me well.
 
I was taught these concepts many years ago when offered an opportunity to enter an industry that was new to me. When I did so I took to heart Cicero's wise words: "The skill to do comes from the doing." I was taught that: "Action both proceeds and produces learning." So I simply determined to do what others were not prepared to do. If action was the way forward then I would take significant and sustained action and when I did amazing results occurred. Intense action was the key to success. I simply made more calls and worked more hours than anyone else I knew. When I was tempted to slow down I would say to myself: "Successful people do what unsuccessful people are not willing to do."
 
When faced with an uncomfortable situation, setting an appointment with someone of considerable status, speaking in public, making an important presentation, restructuring a business, or leading large numbers of people, I would say to myself: "Successful people live outside their comfort zone." 
 
When others were relaxing and having fun while I worked, I said to myself: "Successful people play where the money is."  It might sound simplistic but these statements helped me develop a winning philosophy and an empowering attitude. This led to increased productivity which in turn provided the outcomes I'd always wanted.
 
Adopting these beliefs helped me develop the discipline to take actions others were unwilling to take, but that I was willing and committed to take.  Now I understand that not everyone is committed to chase their goals hard. Many work just enough to keep in the game, but never with the intensity required to win the game. What a waste of time and talent, you can't approach success in life like you would a favorite hobby.
 
Those who do can't experience major success.
For those who dare to dream big dreams these are critical questions that you should be able to answer. Are you willing to do whatever you must do for as long as you must do it to achieve your dominant dream? What type of commitment are you prepared to make? For how long will you make that commitment? What are you willing to give to get what you want? What are you willing to exchange for success?
 
It's not possible to achieve significant success without sacrifice. We must choose between immediate gratification and long term frustration, or delayed gratification and long term success. For me I knew that: "For things to change, I must change. For things to get better, I must get better." Think long and hard about your intentions. Particularly what you are prepared to give in order to succeed! Are you a, let's hope for the best kind of person? Or are you a, nothing's going to stop me type of person?
 
Finally don't declare and share your dreams with just anyone in your world. You should only share your goals with; those who really care for you; those who have a direct stake in your success; those who are prepared and positioned to assist you achieve your goal. No matter what happens and it will, always move forwards, always work at creating the life of your dreams. Never ever allow the idle observers and the concerned commentators dictate your results in life.
To Your Success,
Lloyd Dobson

Sunday, May 9, 2010

Lead Generation Tip: Don't Convince. Sort!

When it comes to email marketing, there is a big difference between the pros and the amateurs.

This one difference is so critical, so powerful, that simply making this one adjustment can either move you from the amateur bracket to the professional ranks or move you higher up the chain in the world of professional (successful) online marketers.

To put it simply:

Professionals sort. Amateurs try to convince.

I’m often asked questions like,

How can I convince someone to join my system or purchase my products?

The answer: You can’t. Don’t even try.

Don’t try to figure out how you can convince someone to join.

Don’t waste your time trying to get somebody else to “get it”.

Instead… set your mindset on this simple fact:

There are people out there, right now, that are looking for you and what you offer. It’s a big world out there and there are people in it… right this minute… that are actually seeking out what you have to offer.

They are using search engines, viewing classified ads, reading discussion forums, viewing articles, and more just to find something they want or need.

This is why I constantly focus my marketing and advertising on as many relevant areas as I can. And I direct all of my responses to my AutoResponder.

Why?

It’s simple. People that are putting in effort to seek out information make great prospects. They are looking for what I have to offer and my AutoResponder gives them a convenient way to request more information.

When they fill out my AutoResponder subscription form, they are ASKING for the information because they want to know more.

So my Autoresponder sends the information. It doesn’t matter if the person requested information at 2AM or 3PM. It doesn’t matter if I’m in the office or on the beach. My AutoResponder simply sends them the information they have asked for every time.

They can review the information and decide if they want to pursue it any further or just let it go. Sometimes they like what they see but can’t make a decision right away so they set it aside. So my Autoresponder follows up with them… sending more of the information they requested.

While my Autoresponder is sending information and following up with those people that have requested my information, more people are requesting the information on a regular basis because I am constantly promoting my capture page.

I don’t worry about the people that don’t want my information.

I don’t worry about the people that request it and then decide that it isn’t for them.

Either my offer isn’t right for them or they aren’t right for my offer.

They go on about their business and I go on about mine.

My AutoResponder doesn’t fee bad when someone says “No”. It just removes them when they request to be removed and then keeps sending my information to people that request it.

The key is to understand, use, and trust your AutoResponder.

I know that the life blood of my business is to continually get new prospects for my offer.

I do this by advertising anywhere and everywhere that I can. I use free ads. I use paid ads. I use keyword advertising on both Google and Yahoo. I use link ads. I use classified ads. And all of my ads are linked directly to my AutoResponder capture page.

That way, when someone responds to my ads, they can easily request more information from me by filling out the request form.

When they fill out the form, they are added to my AutoResponder.

From there, I let my Autoresponder do its job. When prospects finish the series of letters, I log in and recycle them… starting them over at Letter 1.

That’s it.

I don’t worry about people saying “no”.

I don’t worry about trying to convince anyone.

I just continually promote, advertise, and follow up.

I’m looking for those that are looking for me.

The key to building your sales is to begin seeing yourself as a “Sorter”. Sort through the masses to find those that are ready for what you are offering and you will succeed.

To your success!
Lloyd Dobson